Types of Corporate Signs
Every company needs a sign. You might need a sign because you want to attract customers into your store. You might want a sign to advertise your brand to the nearby freeway. You might just want a sign to make sure the employees have pride in their company as they come to work. That’s why finding a good quality sign company is a top priority. Business signs should reflect your company’s brand and mission.
Importance of Signage for Corporate Businesses
Integrated Signs knows how hard it is to start a company, make it grow and make sure it continues to grow year after year. One item that affects your bottom line is your branding to the employees inside and to the customers on the outside. We will strive to make sure your branding is displayed with all your details and your sign saying loudly to the world “I am here.”
Employees, clients and business partners are continually going in and out of your building. Establishing your brand or updating your signs for a newer look can help your business provide a positive first impression and motivate your employees. Custom signs can also attract potential customers who want to know about your services or products.
Corporate Sign Types
Express your company’s brand, logo and theme with business signs inside and outside of your building.
Interior Business Signs
- Lobby Sign: Put your company’s name in the lobby or behind the reception desk with a unique 3D or 2D design to make a great first impression.
- Banners: Create a small promotion for visitors to see when waiting or passing by.
- Directories: Make it easy for visitors to find the department or person they are looking for by floor.
- Cubicle Signage: Take less time searching for the person you need and avoid disrupting others.
- Digital Prints: Create iconic murals to provide inspiration and motivation.
- ADA Code Signage: Properly label all exits and other aspects of your business to stay compliant with regulations.
- Vinyl Graphics: Put your building’s hours and logo on glass throughout the building as desired.
Outdoor Business Signs
- Monument Signs: Showcase your business’s color scheme, logo and brand with a monument sign exclusive to your business.
- Pylon Signs: Make finding your corporate building easy and promote your business to those driving by.
- Access Control Signs: Designate entrances, one-ways and parking spaces with signs to control the flow of traffic.
- High-Rise Signage: Distinguish and brand your building with your company’s name.
- Channel Letters: Provide dimension to your building with your company’s name and add optional light behind each letter.
Business Signage for Businesses
Integrated Sign Associates has created many corporate signs for San Diego businesses. We customize each sign to meet your needs, whether you require corporate logo signage services or exterior signage. Every design is unique. Our team focuses on conveying the information you need to communicate to your target audience. Some examples of our corporate signage include:
- Corporate signs on high rises.
- Monument signs outside buildings.
- Digital printing for large wall displays.
- Logos for lobby areas.
Whatever your vision, we can create signage to match. Brand your business when you work with us on a design that matches your corporate identity.
6 Tips for Creating Business Signs
When you make marketing or promotional materials, including signs, have a clear objective in mind. Display signs for your business should serve a purpose, such as alerting people to your location, directing them through your office, or branding your company by setting a mood. You also want all your marketing efforts to focus on similar messaging. Here are six proven tips for achieving these goals with your signage.
1. Think About Your Target Audience
Who do you want to reach with your signs? If you hope to attract people off the street to check out your products, your signs must cater to a different audience than signage for customers who’ve already made an appointment with you. Consider the best way to reach your desired demographic.
2. Keep it Simple
Signs should rely on plain language anyone can understand. Passerby must be able to understand corporate exterior signage at a glance, though interior signs may have a little more nuance. Avoid creating confusion or sparking questions, as your audience may walk away in frustration. Cluttered text or overly cute symbols can dilute your signage’s message.
3. Locate Your Sign Carefully
A sign’s success depends on the right people seeing it. Choose the optimal position for your sign to give your target audience the best chance of conveying your message. You may need to think critically about where to put each sign. For example, a directional sign works best above customers’ heads, so they can see where you’re telling them to go.
4. Choose Large, Readable Fonts
A sign that’s difficult to read will fail. Select simple fonts the eye can scan with little effort. Plus, it’s essential to make all text large enough for people to see from a distance.
5. Light Up Your Signage
Signs placed outside will be in the dark for hours at a time, but you still want people to see them. Getting a good lighting setup in place illuminates signs, so everyone sees your message regardless of the time or weather.
6. Pick Contrasting Colors
Contrast helps with readability. When you have a font color that contrasts with the background color, it’s easier for the eye to pick out the letters. Your brand’s strength relies on maintaining consistency with your logo and company color scheme, so choose your signage colors carefully. Building a brand means repetition, and people should associate those colors with your business.
Custom Corporate Business Sign Design
Integrated Signs can build custom corporate signs for your business. The design process starts with us working together and discussing your company, the customers you serve and your logo. We’ll then make recommendations based on your building’s architecture and provide color options with your brand in mind.
The Integrated Signs design team will come up with design drawings based on the information gained from our conversation with you. We will present you with the illustrations from our designers, and you can take as much time as you need to request changes. Once the design has the precise look you want, simply sign off and our manufacturing team will get started.
At this point in the process, we will speak with your landlord to receive approval for the signage, obtain all permits and survey your business’s area for access. Our manufacturing team uses the most up-to-date technology and software to create custom signs. Each sign receives a top-quality finish to avoid color fading and damage from the elements. Integrated Signs is committed to constructing signs built to last for years.
The prestige of your branding cannot be given to just any sign company to build and install, but only to a company that will take the care of your brand. We look forward to speaking with you and partnering with you as you expand and make your brand more and more of a household name. Feel free to call us today or contact us using the form below to get started.