Case Studies
When Bubba Gump brought their restaurant concept to the iconic Santa Monica Pier, they needed signage that had to pull people in, tell a story, and light up the boardwalk.
ISF was brought in to bring that vision to life. We handled everything signage-related, ensuring that the Bubba Gump experience was unmistakable from every angle.
Large illuminated marquee signage with a vibrant red Bubba Gump logotype and bright white Shrimp Company channel letters. The edge canopy – fully rimmed with warm bulb lights – added a carnival feel that fits right into the pier’s aesthetic.
We designed and fabricated multiple neon logo signs for both the interior and front-facing windows. These glowing shrimp faces became instant photo stops – amplifying the brand and giving the store energy even after dark.
Carved, 3D-painted Bubba Gump circular logos were installed at strategic exterior points. These elements reinforced brand recognition and added texture and authenticity to the steel walls.
We placed additional branded neon signs inside the retail shop to anchor the gift counter and merchandise areas – giving fans of the restaurant a visual connection to the brand at every turn.
The Santa Monica Pier gets millions of visitors a year, and first impressions happen fast. Bubba Gump’s team knew that getting signage right was make-or-break.
From compliance and permits to fabrication and installation, ISF kept the project smooth, collaborative, and deadline-driven. And when the lights flipped on, the results spoke for themselves.
“This was a piece of culture that had to live up to the legacy. We were proud to have helped bring it to life.”
— Aaron Clippinger, Director of ISF
Looking to expand your restaurant chain without compromising brand consistency? We’re the signage partner built for exactly that.
